Electronic Arts has to deal with the reality that its business is struggling in the face of the economy and its customers buying habits are adapting to our new economic environment. Whether we pull out of this cruddy economic environment or not; the habits of consumers will not change back to pre-recessionary spending.  Listening to the consumer base will make or break EA at this point in the game. I think we all know the General Motors business model does not work. (http://www.battlefieldheroes.com/forum/search.php)

I have purchased numerous video games from EA in my life, dating back to Commodore 64 & 128 era.... over the years I've seen decent EA penetration into XBOX, PS, Wii, through this penetration EA established itself as a leader in the gaming industry.

Today, Electronic Arts cannot sit back waiting and hoping to release their next big hit (GTA) this will not be enough to stay positive (ERTS).

you have to ask yourself how much growth potential does Electronic Arts have?

Where will the revenue generating excitement come from?

Who is the next king of gaming environment? Activision?

Has Electronic Arts in general gone Stale?

Consider EA's total net loss of $4xx million which wiped out most their profits from the last 3 years,
which means no profit for the last four years.  Currently, other than EA's Madden franchise and Sims Franchise, there really isn't much to be excited about; Furthermore. . .the Sims momentum seems to be staggering or just slowly dying (Gut feeling). In defense of EA; the gaming industry as a whole limps through this economic downturn.

Over the years Electronic Arts has been a great company, an innovator in marketing technology with great products to help them build the brand name we know of today, Although through years EA's questionable managerial tactics and  lousy to poor profitability leads me to ask ; Is there something terribly wrong with EA today?  The Former King of gaming software seems to be  dropping like a rock, as a result of poor trend setting abilities, encompassed by terrible  consumer support  and satisfaction variables.

To paraphrase Albert Einstein through a monetary perspective.....EA must become a company of self-worth rather than, a company of monetary worth, in order to achieve kingdom it once had.

I,  replied "Would you drink milk straight from the cows tit?" ~ figure that out:)

Where EA should be:  http://www.battlefieldheroes.com/forum/showthread.php?tid=59893

EA Boss speaks the truth :

http://www.battlefieldheroes.com/forum/showthread.php?tid=34713

Note: everything in this read that maybe perceive as factual, may not necessarily be factual. This was written from my last remaining single cell organism, also known, as my brain cell(memory).

Also note: This is not directed at developers of battlefield heroes or its staff.